Sillerman Building EDM Empire With Purchase of Beatport
February 27, 2013
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Sillerman Building EDM Empire With Purchase of Beatport

Sillerman Building EDM Empire With Purchase of Beatport
It was announced that Robert Sillerman purchased Beatport. The deal is an interesting addition to the growing SFX portfolio as it creates a closer connection between the fan and artist.

Beatport is the premiere dance music download platform, a credible source for EDM fans, artists, and labels. The platform has a subscriber base of 4 million – a very healthy number as it is right up there with some of the top online music streaming platforms.

The metrics and insights Beatport generates gives SFX a gauge on which artists/tracks are trending therefore, giving them valuable data in booking acts across the shows they are partnered in.

With direct access to the fan via online and live, SFX has a great opportunity to create a deeper connection with fans, thus creating a better fan experience. Which in turn, could serve as a growth strategy for dance music.

Dusko Justic is a DJ, writer, and industry expert. Keep up with him here:

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